9 Types of Cover Letters

You Need for Your New Business Solicitation

1. Letter to Company President/CEO—in response to a business lead

2. Letter to Purchasing Agent—in response to lead

3. Letter to Company CEP/President

—"cold call" * (prospecting letter)

4. Letter to Purchasing Agent—"cold call"

5. Networking Letter—using your networking lead to help land you a new business appointment

6. Referral Letter—using your referral's name in your letter

7. Follow-up Letter/Thank-you Letter to a President/CEO or referral

8. Broadcast Letter (without product/service sales sheet)

(Hidden market technique)

9. Target Company Letters

Types of Cover Letter Formats

1. Full Block: 49%

2. Block: 34%

3. Modified Block: 17%

With the Full Block cover letter, everything is left justified. It has a neat, crisp, and easy-to-read appearance. It also tends to look uniform, structured, formal, and businesslike.

With the Block and Modified Block cover letter, you have a similar appearance to the Full Block but not quite as formal and stiff. In my opinion, the Block and Modified Block formats give more the feeling of "person to business" as opposed to the "business to business" feel of the Full Block.

The Block (blocked paragraph with indented return address, date, and complimentary closing and signature lines) cover letter is more a "personal to business" format and not quite as causal as the Modified Block style.

Prior to writing your business letters, do not forget:

1. Your business letter should complement your introduction, not duplicate it. 

2. Your business letter should show a personal side to you in addition to providing an overview of the facts contained in your business letter of introduction. Use the name of the person you're writing to toward the end of the letter to appear friendly and personal.

3. Perform a self-analysis to assess whether your business product or service background is relevant and to determine if you're really interested in working with this company with your product or service and within the geographical business location listed at this time.

4. Get as much information about the business department that needs your product or service. Ideally these details would include a product/service application description.

5. Compare your product/service qualifications to the department’s qualifications. Think about which of your products/service accomplishments best align with what the prospective client’s needs are looking for. Is this a realistic application of your product/service?

The key here is to engage, elaborate and elevate the corporate new business conversation to the next level, buying.

I want to give you a gift of a 30 minute B2B strategy session on how to increase your business sales this year with a simple plan, call me at 847-304-4500.

Have a great week and productive week!

I wish you a wonderfully successful and productive week ahead.

Eleanor Anne Sweet
Queen of Sales Lead Generation

B2B TurbochargedSales.com

Division of The Remington Group, LLC


Turbocharged Sales Plan:
1. Sign up to the Opt in Box to the right to sign up for your gift of 30 minute business strategy session to help you with a simple plan to grow your business.

2. Email me at sweet@B2Bturbochargedsales.com to receive your monthly B2BTurbocharged Sales Tips Newsletters. Your email information will not be shared with anyone.
2. Call me at 847-304-4500 (CST) to schedule your 30 minute complimentary Turbocharged Sales Business session for your business.

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Here are more great tips on how to increase your success.

10. Lack of focus and concentration of effort
Concentrate all your efforts on one definite, chief aim. It is better to finish one of your goals on a daily basis than try to accomplish them all and not complete a single one. Focus on one at a time and follow it through to fruition.

11. Lack of enthusiasm
People like enthusiastic leaders who can effectively express their enthusiasm for the business, their products and services to their management teams and customers/clients. If you don't express excitement during your interactions with the people you are interacting with, you will not be perceived as an authentic leader.

12. Intolerance
You cannot have a closed mind in business. Being closed-minded shows that you are not open to new ideas, learning, or growing. Some people also might perceive this trait in you as a sign of inflexibility. Corporate organizations do not promote inflexible people.

13. Intentional dishonesty
There is no substitute for honesty. A force of circumstances over which one has no control could render a person temporarily dishonest, without permanent damage. Don't fall into such a trap.

Always put true information on all of your correspondences. If you lie in any of these, your untruthfulness is found out after you a period of time, it could be solid grounds for losing business.

14. Coming off as being egotistical or vain
Self-absorption is a real turnoff and a red flag during your interaction and while representing your business in the marketplace. Be careful of using your pride and ego as armor when you're feeling vulnerable. Always present yourself honestly and genuinely. You must always appear authentic. Individuals are inspired by people they like, know, and trust.

15. Guessing instead of thinking
"Shooting from the hip" and making guesses during any of your presentations will weaken your professional standing. It will quickly knock you out of the running for any competitive business. Remember to do your company, competitive, and point-of-sales research in advance of any type of one-on-one meeting. Be thoroughly prepared for every meeting.

They are simple but very sound and effective proven tips to ensure more solid success for your management team and your company!

I wish you a wonderfully successful and productive week ahead.

Eleanor Anne Sweet

Chief Results Officer


Division of The Remington Group, LLC

Email: sweet@B2Bturbochargedsales.com


Eleanor Anne Sweet, Hidden Sales and Revenue Expert, President and CEO of TURBOCHARGED Sales a Division of The Remington Group. She recently was an Adjunct Professor, Loyola University, - Quinlan School of Business, Guest Speaker for the past 4 years at City of Chicago - Business Education Workshops. She graduated from Boston College - BS - Marketing, and received her MBA from Northwestern University - Kellogg Graduate School of Management. Awarded Influential Women in Business (Daily Herald), Women of Distinction - Lake County (Shaw Media), and nominated for the ATHENA International Leadership Award. Eleanor is passionate about helping other achieve their goals and succeed! She is the proud mother of two young adults and in her spare times volunteers as a Mayor for her village, Village of North Barrington.